Workout Plus is a health club that offers a full range of services to its clients Recently, two other fitness clubs have opened up in town threatening Workouts solvency While Workout is tops among serious fitness buffs, it has not attracted a wide spectrum of members Shannon Hiller, owner and manager, has decided its time for a face lift She started the process by sponsoring a week-long ideathon among dub members Nonmembers who frequented an adjacent grocery store were also canvassed for suggestions Their comments are provided below, along with the current facility layout
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Current layout
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Free Weights Aerobics Room
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Circuit Training Cardio Machines
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Member comments
The Cardio machines fill up too fast on rainy days Then everything else gets backed up
I don't feel like strutting through the gym from one end to the other just to finish my workout
How about a quick 30-minute workout routine for busy folks?
I like working out with my friends but aerobics is no for me What other group activities are good for card? Separate the people who want to gab from the people who want to pump
Its so confusing with all those machines and weights You need a novice section that s not so intimidating Its hard to work yourself in when you come from across the gym I'd like to see the machines I'll be using to gauge my time
Circuit training is for wimps The next thing you know you'll be stopping and staling the music to tell us when to change machines
We all seem to arrive at the popular machines at once Can you space us out)
I'd like for my kids to gel some exercise too while I'm working out But I don t want them wandering all over the place trying to find me
This place is too crowded and disorganized It's not fun anymore
You have classes only at busy times Ounng the day the gym rs empty but you dont provide many services. I think you're missing a great opportunity to connect with the notso-fit at off-peak times
1. How can Workout update its facility to attract new customers') What additional equipment or services would you suggest'/ How could something as simple as revising the layout help?
2 It is your job to design a new layout for Workout Plus Visit a nearby gym to get ideas Watch the customer flow unused space and bottlenecks What aspects of a process layout do you see" a product layout') 0:R10C/raw a simple diagram of your proposed layout (You 11 want to be more detaited than the original layout) How does your layout respond to the comments cdlected by Shannon?