Assignment: Introduction to Public Relations Writing
Length: 4500 words.
Students are required to develop a portfolio of written public relations materials of up to 4500 words in total including the situational analysis for each piece. This portfolio of work should include; a media release (450 words), fact sheet or backgrounder (250 words), company newsletter (1000 words), a feature article for online or print (1000 words) and will be delivered on a staggered deadline schedule throughout the trimester in 3 parts.
In addition, students must write a situational analysis (450 words) for each piece to answer:
- Why it was developed
- Who the audience is
- What the purpose is
- How it fits into the organisation's strategy
- Where it will be presented or distributed
ASSESSMENT SCHEDULE
Part A: Media release 450 words & Fact Sheet/Backgrounder 250 words (+ Situation Analysis 450 words).
Part B: Company newsletter 1000 words (+ Situation Analysis 450 words).
Part C: Feature article for online or print 1000 words.