Discussion: "Global Brand Strategies and Pricing"
• Watch the youtube video titled "How Can Corporate Brands Be Globally Relevant While Locally Applicable?" (4 min 32 s) . Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.
• Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.