Marketing Problem
Digital Trends: Summary and Suggestions
Many companies conduct research on an ongoing basis to gather consumer data and identify consumer trends. An example of an organization that does this is the Pew Research Center. The Pew Research Center conducts research on social trends, politics, media, the news, global trends, and a variety of other topics.
Do the following:
• Go to the Pew Research Center website and find an article that interests you. Include a link to the article in your summary.
• Summarize the trends and consumer insights discussed in the article.
• Discuss how a company might capitalize on the trend and insights discussed in the article.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.