Discussion Post
Read Integrative Case: ESET: From a "Living-Room" Firm to a Global Player in the Antivirus Software Industry
o How could a company from Slovakia become a leading global player in the antivirus software industry?
o From a resource-based view, what are ESET's sources of competitive advantage?
o When companies from emerging economies market their products abroad, what do they typically encounter?
o From an institution-based view, country-of- origin images reflect the informal rules and perceptions of the game that customers (especially those in developed economies) accept. How can companies from emerging economies overcome negative country-of-origin images?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.