Problem
Present the reasons that could explain an increase or decrease in gross profit margin. In your discussion, explain how a company could have a decreasing gross profit margin but an increasing operating profit margin. Give examples whenever possible to illustrate your point and reference credible sources as appropriate to support your statements.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.