Homelessness is an ideal industry to aim our efforts at


As requested, in this memorandum our group will explain which industry we have decided to pursue. We have decided that the industry that could most use our innovation is homelessness and homeless people's wellbeing.

Why This is the Ideal Industry

Homelessness is an ideal industry to aim our efforts at because it is an industry that is always changing and will continue to need more assistance. In Maslow's hierarchy of needs, physiological is the most crucial for survival, and within that falls the need for shelter, food and water. Setting our efforts on helping people reach a basic level of survival is something that can greatly impact individuals and the communities that they reside in.

The type of sustainability opportunity that we may be interested would consist of putting together care packages for people that need the help. Within these packages would be supplies of all forms, such as food, water and other items required for basic human needs.

Sustainability Opportunity Memo your goals are to:

1) complete a STaR(Social Technology Resource) analysis for the industry your team selected in your industry selection team memo; and

2) discuss your team sustainability opportunity as it relates to the STaR analysis and three-system sustainability.

Your memo should be no longer than 1 pages double-spaced (with Times New Roman 12pt font).ONLY ONE REFERENCE. Here's some additional guidance for how to craft this memo:

1. Start with a brief 3-4 sentence executive summary that lets the reader know the highlights of what follows in the rest of the memo.

2. In a paragraph, discuss the three most important social changes that suggest an opportunity for the new product or service you are proposing.

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Marketing Research: Homelessness is an ideal industry to aim our efforts at
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