Holden Automotive Australia International Marketing Plan for Entering Indian Automobile market.
The major project involves the development of an international marketing plan for Holden Australia considering enteringIndian automobile marketand introducing a new product/service to India's existing automobile market. Many firms, when going global, need to gather information pertaining to the environment, competition, infrastructure, and specific product/market marketing strategies when entering a country. More specifically, the international marketing plan will need to be comprised of sections on Situation Analysis, Recommended Marketing Strategies and Economic Evaluation. You are expected to develop a detailed market entry plan that will involve making decisions on issues such as:
• mode of entry;
• local partners;
• segmentation, targeting, positioning;
• strategic options for the 4 Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
• Managing, measuring and controlling the international marketing effort.
Attachment:- Assig.docx