1. Discuss The History And Core Business Of Each Company Fujifilm And Kodak.
2. Find out what other management differentiations have impacted the relative success of the Kodak and Fujifilm. Give specific instances to support your response.
3. Evaluate each company’s approach to ethics and social responsibility and impact those approaches have had on each company’s profitability.
4. Describe the extent to which management of both companies adapted to the changing market situations.
5. Suggest three (3) ways any company must build in flexibility to back up its decision-making procedure in order to adapt to changing market situations.