Jeff Walkins owns a small retail store selling the athletic clothing of an American manufacturer to a predominately college-student market. Recently, a large department store has started selling similar, but lower-priced clothing manufactured in Vietnam. Jeff believes he is starting to lose business to this store. Assume you are part of a student team assigned to do a management class project for Jeff. His question for the team is: "How can I best deal with my strategic management challenges in this situation?" How will you reply? With reference.