Rosanna's, a chain of coffee shops, wants to launch a marketing and public relations program to promote its brand. Some ideas include...
•Launching a website that would include photos of celebs drinking a cup of coffee
•Developing a series of ads showing customers in store locations enjoying a cup of coffee
•Hiring a freelance writer to develop some feature stories about the origin of various coffee beans that also provides some guidelines for selecting various blends sold by the chain
•Distribute a news release giving the results of a survey that showed coffee drinkers preferred Rosanna's coffee over Starbucks
•Post reprints of articles that have been written about the company on its website
What are the legal concerns surrounding each of these activities?