1. "Credit default swaps" are one of several tools that Congress and the President of the United States have jointly developed to ease the financial crisis that began in 2008.
True
False
2. Higher return means that the public company has lower risk.
True
False
3. True or false
Marketing is only about selling the best product to all consumers.
Product entails creating value.
A need is the trade of things of value between the buyer and the seller.
Obtaining an assignment duration (college) could be marketed as a need and a want.
Good marketing is not a random activity, but should create value by developing a variety of offerings.
A value proposition involves intellectual concepts.