High quality information for political microtargeting


Case: Political Microtargeting: What Data Crunchers Did for Obama

Case Study Questions:

List the reasons a business would want to display information in a graphic or visual format?

Categorize the five common characteristics of high-quality information and rank them in order of importance for Hotels.com.

Explain how Hotels.com is preventing any issues associated with low-quality information.

Questions:

Describe the difference between transactional and analytical information, and determine which of these types Spotlight used to identify its 10 tribes.

Explain the importance of high-quality information for political microtargeting.

Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.

In terms of political microtargeting, explain the following sentence: It is never possible to have all of the information required to make a 100 percent accurate prediction.

Do you agree that political microtargeting signals the dehumanization of politics?"

Solution Preview :

Prepared by a verified Expert
Supply Chain Management: High quality information for political microtargeting
Reference No:- TGS01870854

Now Priced at $25 (50% Discount)

Recommended (92%)

Rated (4.4/5)