High or low marketing strategy
Problem: In which situations is the high/low marketing strategy appropriate?Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears.Please provide sources if used.
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Question 1. What are the advantages and disadvantages of using a career sales force versus an independent sales force? Question 2. What are the advantages and disadvantages of commission only compensation versus salary- only compensation?
Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
Q1. What are the characteristics of good customer service in business sales? Q2. In your discussion, provide examples of how good and poor customer service impacts the customers and the company.
Problem 1. What type of new- product pricing strategy would be involved in considering a new free- checking product for the bank? Problem 2. What types of product mix pricing considerations do you see in banks pricing for checking accounts?
Problem: In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears.
Question 1. Explain the concept of a hybrid channel distribution system. Provide an example. Question 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribu
What are the market research methodologies that are used within a health benefits company (or that could be used) to determine new products or to enhance existing products?
Marketing metrics to include designing control systems step by step in regards to obtaining feedback data and evaluating feedback data and taking action, designing decisions for strategic control systems, and designing decisions for marketing perf
Question: How will you execute your proposal? Discuss how you will collect, organize, and analyze data. How will you share information, and with whom? JavaJoy Coffee equipment continued.
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