High-level sales and marketing strategy


Although this product is being targeted at the home consumer, the sales department thinks there is great potential in the commercial market, and it should be pursued. You brought this issue to the project sponsor who, in turn, brought it to executive management. Management decided that this opportunity should be investigated as part of your project. It would like to see an opportunity assessment completed that defines the new markets, potential revenues, high-level sales and marketing strategy, and a 5-year financial business case with initial expenses clearly defined. They have agreed to provide additional resources (people, funding, and time) to create this new deliverable. You need to tell them how many people you will need to complete this deliverable within the next 6 weeks. You can assume that the people will be allocated to work on this deliverable a maximum of 20 hours per week.

Create a schedule focused on the creation of this new scope item. The schedule should include the following:

  •     A list of tasks that will need to be completed
  •     Dependencies between tasks
  •     Total estimated effort to complete each task
  •     Resource assignments
  •     Start and end dates

The schedule should contain between 25 and 60 tasks/subtasks. Use Microsoft Project, Excel, Word, or any other appropriate tool to document your schedule. You will also need to define the team members you will need. For each team member you will need, create a bulleted list of skills/expertise he or she must have to complete his or her assigned tasks.

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Marketing Management: High-level sales and marketing strategy
Reference No:- TGS0514107

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