Managing across border
Executive Summary: ideally one page but no more than two.
Sections 1: Introduction 400-600 words,
Section 2: Main body of the essay 2,000-2,500 words,
Sections 3: Conclusions 100-300 words,
References (5-15 references).
Two copies you need to make (2200 each)
Topic no. 1
Topic no. 2
1. Conduct an analysis of the socio-cultural implications for managers in the course of doing business between Australia and China and/or India. Use a case study company that has shown success in it's global strategies in this regard.
2. Understanding National Culture and its differences has a significant impact on the international manager's ability to effectively deal with different cultures. Discuss the concept of an 'Ethnocentric' versus 'Polycentric' and 'Geocentric' approach to management. Identify a company that has expanded globally and how it has had to change its management approach to work effectively across different values and national cultures.