Marketing Management Assessment
There are two topics and students need to discuss any one topic in detail, good structure and demonstrate deep knowledge of that topic, at least 10-12 references.
Topics:
1. Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?
2. What brands and products do you feel successfully speak to you and effectively target your age group? Why? Which ones do not? What could they do better?
Index and referencing will not be counted in 1500 words.