1. Hertz positioning itself as a quality car rental company is an example of what?
A) market positioning
B) market segment
C) situation analysis
D) target marketing
2. Description by brand: A.may be a preference of an internal user, but it is never a necessity. B. is the least risky and lowest cost approach to attaining "best value." C. may be a necessity because the manufacturing process is secret. D.should always be discouraged by the buyer. E.is usually an indication that a supplier has unduly influenced someone in the buyer's organization.