Hershey reese peanut butter cups campaign, Marketing Management

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Hershey reese peanut butter cups campaign

Question: Hershey's Reese's Peanut Butter Cups campaign on TikTok asked users to vote for #TeamCleanCup or #TeamStickyCup to engage customers. What was the primary objective of this campaign? Increase sales of Reese's Peanut Butter Cups Showcase TikTok creators' creativity Settle a debate among fans Drive brand engagement

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