Here are questions which need to be anwsered according to the uploaded profile.
1.Why have consumers traditionally not eaten cereal during times other than breakfast? What trends are leading consumers to eat cereal more during times outside breakfast?
2.Describe the marketing strategies that cereal companies are using to promote consumption of cereal during times other than breakfast. Justify each of them from using marketing concepts or theories as support.
3.What industries or product categories might cereal companies study as potential examples of how to get consumers to use or consume the product during new and/or different times or usage situations.
Attachment:- Selling_Cereal_for_Dinner_and_Late_Night.pdf