HC3141 International Strategic Management Homework: Strategic Company Report- HOLMES INSTITUTE
Length: 2000 words.
Purpose
This homework aims at demonstrating theoretical and practical knowledge towards identifying various strategies adopted by companies in a global environment.
In groups of 4, students must:
Step I: Identify a company (Australian Company only) in any industry of their choice. This could be the company you are currently working in or have worked in previously, or a company you are otherwise familiar with, either through personal experience or through a literature search. Following are the industries where you can choose a company:
1. Agriculture
2. Tourism
3. Pharmaceutical
4. Health
5. Organic food
6. Wine
7. Sports/Events
8. Information Technology
9. Communication
Note: Students are not allowed to choose fast food or retail industries for this homework.
Step II: Your task then is to examine the environment the company has been operating and its growth strategies drawing on relevant concepts and theories taught in this unit.
Step III: Based on your examination in step 3 above, make specific recommendations on alternative growth strategies for the company.
Use the following structure for your homework:
A. Introduction - Industry and your company
B. The micro and macro-environment in which this company is operating - briefly discuss main factors
C. Company's competitive advantage over its rivals.
D. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)?
E. Discuss the company's growth strategies like diversification or Integration or if the company is using Ansoff matrix to grow in their market.
F. Strategic recommendations at the functional and business level
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.