HC2112 Service Marketing and Relationship Marketing Homework- Holmes Insitute
Purpose: This homework is designed to assess your level of knowledge of the key topics covered in this unit
Learning Outcomes Assessed:
1) Evaluate theoretical and practical knowledge of Services Marketing
2) Analyze marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.
3) Apply theoretical and practical knowledge of Marketing in the diagnosis of organizational issues and the formulation of appropriate marketing strategies
4) Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning
5) Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business
The questions to be answered are:
Question 1
Apply and discuss in 300 words the three-stage model of consumption to a consumer who is making a decision on whether to go on a cruise liner or fly to a resort they have visited previously for their vacation.
Question 2
A small seaside town has a variety of franchised food outlets, two cinemas and a local theatre. A new independently owned restaurant is setting up. Discuss in 300 words about the information they should include when developing their positioning strategy?
Question 3
Using the example of a postal service business, discuss how a supplementary service may be transformed into a core product in 300 words with 2 references supported.
Question 4
A university is setting up new courses and hoping to attract international students. What issues need to be considered in developing a suitable international services distribution system?
Question 5
The development of a services marketing campaign needs a totally different approach to that of a physical goods-based campaign. Discuss this concept and justify your answer in 500 words with 2 references supported
Question 6
You are responsible for training a group of people who will be multi-tasking in a service organisation. They will be required to act as both frontline employees and as telephone support staff. What standards would you put in place to ensure the staff could provide an effective customer service?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.