Task: This assessment item is Part 2 of your International Business Report and focuses on Topics 7 to 12 of this unit.
Having now completed a major analysis of the environment in which your business will operate you will need to prepare Part 2 of your International Business Report which will offer strategy recommendations to your organisation. Your assessment will again be in report format and should cover the following:
Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
Introduction to the report.
- Brief background to company and selected international country: ie brief approx 2 page synopsis of Assessment 1 (Topics 1-6 as well).
- Additional analysis reflecting your further country analysis (Topic 7)
- Recommendation for entry mode and multinational structure/competitive strategy with justification (Topics 8 and 9)
- Marketing and R&D considerations (Topic 10)
- Recommendations regarding production (Topic 11)
- International HRM issues and considerations (Topic 12)
Conclusion
References in APA format