Problem
1. How does a business determine what analytics projects it should engage in?
2. What are the benefits of becoming a data-driven organization?
3. What are the implications of not having a Web analytics action plan?
4. How does a business determine what data have value?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.