Has rainforest alliance certification a success for unilever, Business Management

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Has rainforest alliance certification a success for unilever

Problem

Case Study: Sustainable Tea at Unilever, HBS Case.

I. Why did Unilever commit to sustainably source 100% of its tea?

II. Has Rainforest Alliance certification been a success for Unilever? Why or why not?

III. What should Unilever do with its tea business in India? Should it pursue Rainforest Alliance certification? Should it market sustainable tea to consumers?

IV. Why has Unilever committed to source 100% of its agricultural inputs sustainably? Does this commitment make strategic and economic sense?

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Business Management: Has rainforest alliance certification a success for unilever

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Business Management: Has rainforest alliance certification a success for unilever

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