Question: Harley-Davidson Puts a German Environmentalist in Charge Can a "cultured, worldly, global person" get the company back in gear? By Gabrielle Coppola July 23, 2020, 5:00 AM EDT o Mention the name Harley-Davidson, and visions of high-handled bikes growling down endless, sun-streaked highways instantly come to mind. Whether it was the 1951-52 Panhead Chopper that Peter Fonda rode across the country in Easy Rider or the 1991 Fat Boy in Arnold Schwarzenegger's nail-biting chase scene in Terminator 2: Judgment Day, the bikes have always been able to evoke a powerful feeling of American nostalgia and freedom. o So what is Jochen Zeitz, a European environmental activist and celebrated African art collector, doing behind the handlebars of the U.S.'s most iconic motorcycle manufacturer? He's trying to save it from becoming an anachronism.