Guerilla marketing is the term given to promotional stunts, Operation Management

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Guerilla marketing is the term given to promotional stunts

1. Guerilla marketing is the term given to promotional stunts used at events by companies that are not official sponsors. True/Flase

2. Service firms in direct marketing specialize in ________.

A. printing

B. mailing

C. list brokering

D. printing and mailing

E. printing, mailing, and list brokering

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Operation Management: Guerilla marketing is the term given to promotional stunts

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