Growth Stage
The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly.
- Early adopters will continue purchasing and later buyers will begin following their lead.
- New competitors can enter the market and introduce fresh product features.
- Prices will remain where they are or fall just slightly.
- The market will costly.
- Companies keep their promotion spending at the similar or at a slightly higher level.
- Profits rise.
- Educating the market remains a goal, but the company ought to also meet the competition.
- The firm faces a trade-off among high market share and high current profit.