Growing market segment
Assignment:
Question 1. Imagine for a moment that you're in charge of marketing cell phones to the rapidly growing market segment of very old consumers. What hurdles might you face? How could you surmount these hurdles?
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Compute the new contribution margin and the new break-even point in both units and dollars.
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Imagine for a moment that you're in charge of marketing cell phones to the rapidly growing market segment of very old consumers.
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