Grouping potential buyers into meaningful segments, Marketing Management

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Grouping potential buyers into meaningful segments

Question: Grouping potential buyers into meaningful segments involves meeting some specific criteria that answers which question? Multiple Choice Would segmentation be worth doing and is it possible? Is this product useful on a global scale? Is there too much competition for this product? Is it possible to reposition this product? Is the market loyal to the product?

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Marketing Management: Grouping potential buyers into meaningful segments

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Marketing Management: Grouping potential buyers into meaningful segments

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