Question 1: There are three aspects of a business which are of interest to marketers. In brief explain, by using an example, the three aspects.
Question 2: When setting prices companies need to think about a number of factors. Explain four factors that are important when setting prices.
Question 3:
a) What are the two main ideas that Green Marketing is based upon?
b) Green Marketing needs that the marketing mix should be computed in terms of the four Ss. Describe, using an illustration, the four Ss.
Question 4:
a) Define the term consumer buying behavior.
b) Why is consumer buying behavior significant to the marketing manager?
Question 5:
a) Define the term micro culture.
b) What are four factors of a micro culture that a marketer must consider?
Question 6:
a) What are the five functions of packaging?
b) Define the given marketing terms:
• Differentiation
• Brand
• Cannibalization
• Product audit
• Unique selling proposition
Question 7:
a) Define the given in marketing terms:
• Polycentrism
• Ethnocentrism
• Geocentrism
• Economic risk
• Consumer mobility
b) Describe, using examples, the given:
• Push-oriented strategy.
• Pull-oriented strategy.
Question 8: Explain three problems a media organization might face when trying to promote a product or service overseas.