Question 1. Why is it important to identify your target market before anything else?
Question 2. What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?
Question 3. What are your thought pertaining to Expedia vs. Priceline, Whose Media Plan to Book?
Question 4. You work for Adidas:
- Who is your target market?
- How do you find them online? (you do not want to advertise to everyone so you need to find a way to limit your message)
- Once you find them; how do you use your social media tools to advertise to them?