Problem:
Select a company that you think has a good strategy for developing relationships with their customers. I have selected Walmart. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for:
- Handling customer complaints
- Providing information about new or existing products
- Placing orders
- Receiving any other feedback from customers
- Tracking an order
- The analysis should then discuss what is good about the policies and what needs to be improved.
- The final section should include recommendations for improvements. Using the appropriate strategies discuss how the company can build customer relationships and / or capture value from customers.
- Suggest strategies that are not already in use.