1. Good marketing is not a random activity, but should create value by developing a variety of offerings. true or false?
2. CRM was a strategy used by the advertising men in "Mad Men." True or False?
3. A value proposition involves intellectual concepts. True or False?
4. An asset promises to pay $50,000 in five years and $100,000 in ten years. What is its price if the 5-year rate of discount is 10% and the 10-year rate of discount is 5%?