Problem:
A global strategy can be a problem for the international firm if it causes the firm to overlook important local or regional differences in areas such as personnel practices or customer tastes. For example, culture is one of the most powerful-and most often neglected-elements of the profit equation. There are few other aspects of your business that have the inherent capacity to increase employee productivity, streamline your work processes, and grow revenues in ways that are as powerful and predictable as your corporate culture. You have been asked to define global strategy as used in international strategic management. Your response should include the following:
Explain in what way culture might be a problem in your global strategy for a successful national organization that is intent on going international.
Discuss the differences between corporate culture and local or regional cultures, and give an example of how one of them may or may not interfere with Formulae's global strategy.
Give examples of cultural problems Formulae may face if it overlooks important local or regional differences.
One example of corporate culture is how you deal with the idea of change. Briefly discuss how Formulae should prepare itself to withstand this challenge.