Assignment:
Question 1. Global Market and Challenges
- Think of a product you are familiar with, the clothes you are wearing, or the beverage you just drank, or the book you are reading. Identify the challenges that would be involved in distributing this product on a global scale to different markets.
- Come up with a new product idea. How might you modify this product to sell it to different global markets? How would you market this product globally?
Question 2. Cultural Differences
- Think of an idea you are passionate about. How would your strategies for a supply chain differ based on a high content versus low content culture? How about a low power distance versus high power distance culture?