Task:
Environmental Factors
What are some factors in the environment affecting Disney's global and domestic decisions in marketing? Include:
- The impact of trade agreements/practices and global economic interdependence.
- The role of physical infrastructure and demographics.
- The role of differences in terms of culture.
- The role of ethics vs. legal obligations and social responsibility.
- The role and influence of international relations and political systems.
- The role of the Foreign Corrupt Practices Act, local, national, and international legislation.
- Influence of technology.