Global advertising and communications
Problem: What trade-offs do marketers have to make when deciding whether to standardize or localize their global advertising and communications? Please provide a good example to support your answer. (references and a minimum of 300 words)
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For a company trying to break into the mobile-communications market, which essential element of the promotion mix might be most important? Why?
Fashion Fabrics sells sewing and craft materials to specialty retail and department stores
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An article in Health and Population: Perspectivesand Issues used the lognormal distributionto model blood pressure in humans
What trade-offs do marketers have to make when deciding whether to standardize or localize their global advertising and communications?
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An article in Chemosphere ["Statistical Evaluations Reflecting the Skewness in the Distribution of TCDD Level sin Human Adipose Tissue" (1987, Vol.16(8)]
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