Solved: Glaxosmithkline launched requip for restless-legs syndrome, Management Theories

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Glaxosmithkline launched requip for restless-legs syndrome

Marketing of a Health Care Product

GlaxoSmithKline launched Requip for restless-legs syndrome and a few consumers heard of a problem, but some physicians were skeptical that a problem even existed. Despite these problems, the drug is now very successful. Should the marketing of a health care product that is not immediately recognized as responding to a health care need:

Have more government oversight and control?

Be left to allow market forces to decide it value?

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Management Theories: Glaxosmithkline launched requip for restless-legs syndrome

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Management Theories: Glaxosmithkline launched requip for restless-legs syndrome

Reference No:- TGS01557957

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