Review the situations or practices below. Do any of them present an ethical question? Why?
1. Giving gifts such as free sales promotion prizes or volume incentive bonuses to a purchaser.
2. Giving preferential treatment to customers who are also good suppliers.
3. Seeking information from purchasers on competitors' quotes for the purpose of submitting another quote.
4. Gaining information about competitors by asking purchasers?
Can you think of other marketing ethics examples that may violate consumer trust? What is your experience—good or bad—with a company and its ethical behavior?