Given the information below which strategy, what is the balanced scorecard score?
Gross Profit =$ 100,000.00 Total Expenses =
$ 200,000.00
Other Income =
$ 10,000.00
Other Expenses =
$ 10,000.00
Market Share (1st seg)=
15.00
Market Share (2nd seg)=
25.00
Highest Brand Judgement (1st seg) =
50
Highest Brand Judgement (2nd seg) =
75
Highest Ad Judgement (1st seg) =50
Highest Ad Judgement (2nd seg) =55
15
-15
27.5
-27.5
51
-51
Question 40
0 / 1 pts
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Increase advertising expenseGiven the information below which strategy does not seem to be a good one?
Gross Profit =$ 100,000.00 Total Expenses =
$ 200,000.00
Other Income =
$ 10,000.00
Other Expenses =
$ 10,000.00
Market Share (1st seg)=
15.00
Market Share (2nd seg)=
25.00
Highest Brand Judgement (1st seg) =50
Highest Brand Judgement (2nd seg) =75
Highest Ad Judgement (1st seg) =50
Highest Ad Judgement (2nd seg) =55
Switch second segment to first
Cut expenses
Keep first segment
Redesign ads
Increase advertising expense