Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each:
|
PRODUCT
|
PRODUCT CONTRIBUTION (% OF SELLING PRICE)
|
COMPANY CONTRIBUTION (% TOTAL ANNUAL CONTRIBUTION DIVIDED BY TOTAL ANNUAL SALES)
|
POSITION IN LIFE CYCLE
|
|
Smart watch
|
30
|
40
|
Introduction
|
|
Tablet
|
30
|
50
|
Growth
|
|
Hand calculator
|
50
|
10
|
Decline
|