Case Study -
Google: Research Google's attempt to buy into wireless via the 700 MHz Spectrum Auction.
Answer the following questions:
1. Why did Google making this move? What do they hope to accomplish?
2. How does Google's support for Open Access fit into Google's plans?
3. It looks like Google wants to get into wireless; yet, wireless is not one of Google's core competencies. What should Google do about this?
4. Apply as many TCOs as you can to Google's attempt to buy into wireless.
[TCO A] Given a company situation be able to describe the industry dynamics of technological innovation.
[TCO B] Given a company situation be able to determine whether and how to protect its technological innovations.
[TCO C] Given an organizational and industry context, identify the core technological competencies of the organization.
[TCO D] Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.
Your Case should be 1 - 2 pages (250-500 words), single-spaced, have references, and typed in an easy-to-read font in MS Word.