1) "Nestle" Please respond to the following:
a) Watch the video titled "Nestle" below.
https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/12819401/entry_id/1_3yxmf2k5/embed/iframe?
b) Based on the video and any outside research you believe is necessary, evaluate Nestle's effectiveness in using advertising to communicate its sales promotions in traditional media channels, digital marketing, and social media.
2) "Slightly Exaggerated" Please respond to the following:
Note: Your initial discussion post and / or reply (ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
- Go to the Federal Trade Commission Website located at https://www.ftc.gov/. Search for Deceptive Advertising. At Results, scroll down to Filter by Content Type and choose Case. Then Filter by Date and select this year or last year. Select a recent case involving deceptive advertising. 1) Read the Press Release; 2) Watch the video exhibit (if available); 3) Read the Complaint; 4) Read the Decision and Order.
- From the FTC case you have selected, analyze the key elements of the case, including the deceptive practice in which the company was engaged, the final decision, and the penalty assessed against the company.
- Generate at least two (2) recommendations for how the company involved in the case could have avoided deceptive advertising, including safeguards that should have been in place to prevent the deceptive advertising in question.
3) "This Data Is Useless - Or Is It?" Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
a) Give your opinion on whether or not you believe sales figures are important when evaluating integrated marketing communications (IMC). How should hard data such as redemption rates and store traffic be used in the evaluation of marketing communications? In terms of accountability, how important are behavioral measures of IMC effectiveness?