Give three examples where advertising to middlemen might be


Question: 1. Give three examples where advertising to middlemen might be necessary. What are the objective(s) of such advertising?

2. What does it mean to say that "money is in-vested in advertising?" Is all advertising an in-vestment? Illustrate.

3. Find advertisements to final consumers that illustrate the following types of advertising:

(a) institutional,

(b) pioneering,

(c) competitive,

(d) re-minder.

What objective(s) does each of these ads have? List the needs each ad appeals to.

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Marketing Management: Give three examples where advertising to middlemen might be
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