1. Metabical: Positioning and Communications Strategy for a New Weight Loss Drug HB case study,
2. Give some recommendations regarding how the firm’s proposed messaging and choice of communications “vehicles” might be improved?
3. In a document, list five data generating sources of information. Describe what they do and how they can be used in a data analytics application. Use the Internet to find at least one example of an organization providing software to assist in data collection for each of your examples.