Discuss the opportunities and challenges in international marketing. Give examples of firms benefiting from global marketing. Which firms are challenged and explain why?
- Give examples of export promotion efforts available to the US firms (feel free to use the web sources along with Textbook)
- Discuss the impact of two elements of culture (based on your choice) to international marketing efforts.
- Discuss about the economic trade agreements developing in the Africa or Latin America (select one) region.
- Discuss the political risks associated with global marketing efforts. Give examples.