Problem: Which of the following is most directly an example of over segmentation?
O Google search ads target very specific groups of customers at a high cost per click for advertisers
O Dell laptops have numerous optional add-ons instead of simply offering a uniform package
O Health food companies focus on marketing to women, missing out on many potential male customers who would also value those products
O Coca-cola spends a lot of money on new versions and flavors that capture very little market share instead of investing in their flagship product