Assignment task:
The Clairidge movie theater in Montclair, New Jersey recently launched its "BYOB" -"Bring Your Own Baby" matinee series, which caters to the parents of young children. In a time when some New Jersey businesses are banning young kids from their premises, a movie theater in Montclair is taking the opposite approach with a new strategy. The promo for this new strategy is: "Come see a newly released film in an environment that's friendly to parents and caregivers of new babies. Crying babies and nursing mothers welcomed. Socialize with other new parents and bond over the joys of parenthood. No judgment. Just movies." This is an example of intensive growth via diversification.