Assignment task: Provide one example of a head- to-head product positioning in a market (not rental car companies) and one example of differentiation product positioning (not fast food). Use a primary source (four sources - may not be the same) for each to show which market segment or position in which the product is competing from a mission or vision statement. The textbook provides Avis and Hertz as examples of Head-to-Head positioning in the rental car market. Note, there are two rental car companies for one example and there would be two mission statements to support that position. The textbook provides McDonalds and Burger King (among others) as examples of Product Differentiation positioning in the fast food market. Note, there fast food companies for one example and there would be two mission statements to support that position.